# Privacy Policy
**Last Updated:** 7 June 2026
## Privacy Policy for The Sundaes
At The Sundaes (“we”, “our”, “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase tickets, contact us, subscribe to our mailing list, or engage with us through social media and other online services.
By using our website, you agree to the terms of this Privacy Policy.
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## 1. Who We Are
The Sundaes is a live entertainment and touring production company providing theatrical performances, concerts, events, and related services throughout the United Kingdom.
If you have any questions regarding this Privacy Policy, please contact us:
**Email:** [info@thesundaes.co.uk](mailto:info@thesundaes.co.uk)
**Website:** [The Sundaes](https://www.thesundaes.co.uk?utm_source=chatgpt.com)
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## 2. Information We Collect
We may collect and process the following information:
### Information You Provide
* Name
* Email address
* Telephone number
* Postal address
* Ticket booking information
* Event enquiries
* Competition entries
* Newsletter subscriptions
* Any information you provide when contacting us
### Information Collected Automatically
When you visit our website, we may automatically collect:
* IP address
* Browser type and version
* Device information
* Pages visited
* Time spent on pages
* Referring websites
* Cookie and tracking information
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## 3. How We Use Your Information
We use your information to:
* Process ticket purchases and event bookings
* Respond to enquiries
* Provide customer support
* Send newsletters and marketing communications (where consent has been given)
* Improve our website and services
* Monitor website performance and security
* Comply with legal obligations
We will only process your personal data where we have a lawful basis to do so under UK data protection legislation.
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## 4. Marketing Communications
If you subscribe to our mailing list, we may send you:
* Tour announcements
* New show information
* Ticket release notifications
* Special offers
* News and updates about The Sundaes
You may unsubscribe at any time by:
* Clicking the unsubscribe link in any email
* Contacting us directly
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## 5. Cookies
Our website may use cookies and similar technologies to:
* Ensure the website functions correctly
* Remember user preferences
* Analyse website traffic
* Improve user experience
* Measure marketing effectiveness
You can manage cookie preferences through your browser settings.
For more information, please refer to our Cookie Policy.
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## 6. Sharing Your Information
We do not sell your personal information.
We may share information with trusted third parties including:
* Ticketing providers
* Payment processors
* Email marketing providers
* Website hosting providers
* Analytics services
* Professional advisers where required
All third parties are required to process your information securely and in accordance with applicable data protection laws.
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## 7. Payment Information
Where payments are made through our website, payment details are processed by secure third-party payment providers.
We do not store or have access to your full payment card details.
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## 8. Data Retention
We retain personal information only for as long as necessary to:
* Provide our services
* Meet legal obligations
* Resolve disputes
* Enforce our agreements
When information is no longer required, it is securely deleted or anonymised.
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## 9. Your Rights
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
* Access your personal information
* Correct inaccurate information
* Request deletion of your data
* Restrict processing
* Object to processing
* Withdraw consent
* Request data portability
* Lodge a complaint with the Information Commissioner’s Office (ICO)
More information can be found at:
[Information Commissioner’s Office (ICO)](https://ico.org.uk?utm_source=chatgpt.com)
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## 10. Data Security
We implement appropriate technical and organisational measures to protect your personal information against:
* Unauthorised access
* Loss
* Misuse
* Alteration
* Disclosure
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
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## 11. Third-Party Websites
Our website may contain links to third-party websites, ticketing platforms, social media pages, or partner organisations.
We are not responsible for the privacy practices or content of those external websites. We encourage users to review their privacy policies before providing personal information.
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## 12. Children’s Privacy
Our website is not specifically directed at children under the age of 13. We do not knowingly collect personal information from children without appropriate parental consent.
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## 13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date. We encourage visitors to review this page regularly.
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## 14. Contact Us
For questions regarding this Privacy Policy or your personal data, please contact:
**The Sundaes**
Email: [info@thesundaes.co.uk](mailto:info@thesundaes.co.uk)
Website: [The Sundaes Official Website](https://www.thesundaes.co.uk?utm_source=chatgpt.com)
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**This Privacy Policy is designed to comply with the UK GDPR, Data Protection Act 2018, and applicable UK privacy legislation.**
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